All Scenarios
Select a saved scenario to continue working on it, or start a new one.
Scenario
Target profit margin
%
Drag or type · 0 – 1000%
Scales your tier prices to hit this margin, keeping capacities unchanged.
Overall Sales target %
%
The authoritative target for expected paid sales, applied to the Recommended paid allocation below. Each ticket type's own Sales target % is derived from this unless you override it directly in Pricing Studio.
Attendance
Expected attendance
10010,000
Recommended Pricing Plan
Edit any price, allocation or price-rise date below — the plan recalculates immediately, and the summary further down always reflects exactly what's here.
Ticket Tiers
Costs
Venue / Site
£
Talent / Artists
£
Production
£
Marketing
£
Staffing
£
Other fixed
£
Additional costs
Cost name
Amount
£
Category
Other Revenue
Sponsorship & other income
£
Exhibitor Revenue
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Benchmark
Event type for benchmark
⬡ Event Overview
Event
—
Venue
—
City, Country
—
Conference Dates
—
Training Day
—
Total Capacity
—
Currency
—
Total Target Revenue
—
Recommended Ticket Price
£—
Total Costs
—
Break-even Price
—
Break-even Tickets
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
Verdict
—
Enter your event details to see a verdict.
Recommended Price
—
Break-even Price
—
Projected Profit
—
FINANCIAL SUMMARY
TAX COUNTRY
Estimated Revenue
—
—
Pre-Tax Profit
—
After event costs
Corporate Tax (25%)
—
United Kingdom
Take-Home (Post-Tax)
—
—
Enter event details to see profit health.
We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.
Market Benchmark
Select your event type and enter costs to see benchmark position.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Costs vs Revenue
Based on projected final sales at current pace.
Total Costs
Required Revenue
Projected Profit
Attendance Scenarios
Best Case
—
Base Case
—
Stress Test
—
Sell-through percentages and price-split assumptions are all editable. Base Case values drive the main Costs / Review calculation.
Price Simulator — Drag to test your pricing strategy
Ticket Price
£—
£1
£200
Projected Revenue
—
Projected Profit
—
Break-even Capacity
—
Risk Status
—
Profit vs Attendance
See how your event performs if you don't sell out.
Loss zone
Break-even
Profit zone
| Attendance | Tickets | Revenue | Profit |
|---|
Costs vs Revenue
Visual breakdown of total costs, required revenue, and projected profit.
Total Costs
Required Revenue
Projected Profit
Market Benchmark
Indicative UK market pricing data by event type and size. Updated regularly.
🎪 Music Festivals (UK)
| Size | Min | Median | Max |
|---|---|---|---|
| Small (< 1,000) | £20 | £28 | £40 |
| Mid-size (1,000–5,000) | £35 | £45 | £65 |
| Large (5,000–15,000) | £55 | £78 | £120 |
| Major (15,000+) | £85 | £130 | £200 |
🎙 Conferences (UK)
| Format | Min | Median | Max |
|---|---|---|---|
| 1-day single-track | £30 | £55 | £80 |
| 1-day multi-track | £50 | £95 | £150 |
| 2-day event | £100 | £175 | £300 |
| 3+ day event | £200 | £350 | £600 |
🎧 Club Nights (UK)
| Artist type | Min | Median | Max |
|---|---|---|---|
| Local DJ | £5 | £10 | £15 |
| Established artist | £15 | £22 | £35 |
| Headline act | £25 | £38 | £60 |
| Superclub night | £40 | £65 | £100 |
🎤 Comedy & Live Shows (UK)
| Act type | Min | Median | Max |
|---|---|---|---|
| New act / open mic | £5 | £8 | £12 |
| Rising circuit | £12 | £18 | £25 |
| Established comedian | £25 | £35 | £50 |
| Theatre / arena tour | £35 | £55 | £85 |
Data is indicative and based on publicly available ticket prices. For a personalised recommendation based on your cost structure, use the Pricing Calculator tab.
Boardroom
Compare saved scenarios side by side, using the same Boardroom view for each.
Benchmarking
Compare current sales pace against BrightonSEO's historical patterns.
Current pace
Historical comparison